Property Descriptions

Sleep Brand with own e-commerce website and high street retail outlet partners Specialised sleep products & accessories products including pillows etc. for “problem sleep” requirements combined with a curated portfolio of complementary products & brands. Location: London Asking Price: OIRO £1,100,000 Turnover: 19/20 - 600,000 GBP 20/21 - 1,300,000 GBP (COVID) 21/22 - 1,620,000 GBP (COVID) 22/23 – 700,000 GBP 23/24 – 700,000 GBP Current Stock assets circa £140k The Business This popular brand was created to capitalise on the burgeoning demand for products which address common sleep problems. The intention was to create a trustworthy and affordable family brand of problem solving sleep products available to consumers via proprietary online retail and also stocked online with major highstreet names like John Lewis, Marks & Spencer, Shop Direct etc Sales are split roughly 50:50 between the brand website and the retail stockists. Marketing ROAS is 4:1 on website. All of the business’ products are made in the UK, Turkey and Mecdonia and are fulfilled via its 3PL warehouse in the North East of England. The business is operated by 1 full time staff member and 1 part time staff member. PPC, Affiliates and SEO are handled by third party agencies on short-term contracts. The business owns all trademarks in UK and Europe. Current marketing tools include: Paid search Affiliates Paid Social Organic Social Organic Search/SEO Display Email Augmented Reality Of note was the decision to manage the marketing budget, so ensuring a break-even financial position. Of further note is the opportunity to find overhead cost saving for a new owner through cutting staff costs. Reason for sale Total funds invested to date £3.5m and the reason for selling is that the business no longer sits cohesively alongside the other businesses in the portfolio, and this is a very good opportunity for a strategic acquirer to enter the fastest growing area of this developing category. Key Considerations • Known and respected UK brand • Small team capable of business augmentation • Excellent platform for diversification • Streamlined operational processes, and advanced technologies • Excellent stock and inventory controls • Opportunity for immidate significant profit uplift through cost savings (on staff and product) • Numerous expansion opportunities Financials On the basis that the Business is being sold on a zero cash-zero debt basis, full and up to date management accounts are available upon request. Asking Price: Offers in the region of £1.1million are invited for 100% of all the issued capital of the company. There will be a £ for £ adjustment to the final sale price to reflect any upward/downward movement away from the target net asset price.